Hmmm. I used to be in marketing for a Fortune 500 hundred company. One way to sell a customer is to empower them to believe that they are right. So, instead of suggesting that they dream differently, they should be motivated to dream, period. When it comes to tone, your dreams come true on an Alembic. Or From your heart, through your hands, to their ears, Alembic has the tone your dreams are made of. Get the idea?
Or the hard sell (as seen in New York)- You ARE gunna buy dis here bass- right? (to the sound of the salesman's knuckles cracking).
Well, play around with some ideas. Just ask yourself what would motivate you to take a look at an Alembic?
...thoughts...
Bryant