If purchased directly from Alembic, you shall pay actual list. If purchased from an Alembic dealer, they often discount 10 to 30 per cent off of list (depending on dealer, & depending on actual instrument). Excellent deals are often found here on this forum, also. (Recently, a Rogue 5 was offered for $1500; granted, it was pre-owned, but at 50-60% discount from new, in great shape...jeez, whatta deal!)
Best of luck........