As far as I know it's a rectangular magnet. If you say blade, I'd associate that with a much narrower type like you can see sticking out of some Yamaha single coil pickups.
The AXYs and MXYs have two stacked coils, one for the signal and another for humcancelling purposes. Because the magnet is wider, the aperture of the pickup is also wider, meaning it can see a longer part of the string vibrating.
The coils also have much less windings than you would see on regular high impedance pickups, meaning there is a smaller signal, which is purer.