Author Topic: Does Alembic still advertise ? (Read 1199 times)

kez · « **on:** October 06, 2015, 03:17:13 AM »

Reason I ask is I for one have never seen an advert but did find this old advert (for sale on eNay of all places) - perhaps living over the other side of the pond means I have missed them?

willgunn · « **Reply #1 on:** October 06, 2015, 07:55:28 AM »

Since the beginning of 2012, Alembic has been advertising exclusively in Vintage Guitar Magazine, having taken out very attractive 1/4 page color ads every month since then - here's the link to the archives: http://www.alembic.com/vg

kez · « **Reply #2 on:** October 06, 2015, 08:24:13 AM »

Unusual poliy (speak as someone with a background in advertising), also explains why i have never seen the adverts this side of the pond. Like the simple style of the adverts, just letting the images speak and all that. Thank for the link :-)

mica · « **Reply #3 on:** October 06, 2015, 03:11:57 PM »

Ooops! I hadn't updated that page in a few months - all the ads for 2015 are up there now.

It's meant to work as a sort of installment catalog - they charge the same for every insertion, so why run the same exact ad every month? It's hard to show in one ad the scopr of what we offer. Since I'm already taking all these photos for our records, we try and make the images work for us.

neyman · « **Reply #4 on:** October 06, 2015, 03:33:47 PM »

I remember sending in my $4 for that full color brochure!

Best 4 bucks I ever spent

David Houck · « **Reply #5 on:** October 06, 2015, 05:29:56 PM »

Thanks Will!

mica · « **Reply #6 on:** February 03, 2016, 03:04:57 PM »

Hi February! I just sent over the artwork for the May(!) issue. So funny how the publishing world operates.

Here's the pretty for the club first:

Lefty Curly Redwood Darling guitar in our showroom. So sweet.

moongerm · « **Reply #7 on:** February 03, 2016, 03:52:36 PM »

Beautiful!

growlypants · « **Reply #8 on:** February 04, 2016, 06:19:48 AM »

Mmmmmm!!!

David Houck · « **Reply #9 on:** February 04, 2016, 03:25:44 PM »

Don't see Curly Redwood very often; very nice patterning of the grain!

pauldo · « **Reply #10 on:** February 04, 2016, 05:10:11 PM »

You know, I play guitar like a bass player . . . . not really well, bar chords and single notes, nothing augmented, diminished or suspended.

The shape of the Darling is so very appealing, it makes me desire one.

mica · « **Reply #11 on:** March 29, 2016, 04:21:50 PM »

Pssst.... I'm updating the Vintage Guitar Advertisements page when I make the ad, so you can see 2 months into the future!

jazzyvee · « **Reply #12 on:** March 30, 2016, 06:58:53 AM »

Hi Mica, this picture has confused me.... not hard to do.

It says series II but it looks to me like a series I with master volume?
The pop up text that appears at the bottom of the picture in the gallery shows Series II Custom so is there something other than the electronics that makes it a Series II and not a custom series I, or have I a discovered a typo? In which case can I confiscate the bass :-)

(Message edited by jazzyvee on March 30, 2016)

mica · « **Reply #13 on:** March 30, 2016, 01:54:19 PM »

It's hard to name things definitively when they get to a certain custom point. Adriaan I think coined the term name that Alembic as a fun game, and so you could think of this as a Series I with an upgraded neck (you can just see the 7-piece neck peeking out), hardware, master volume, and side LEDs (and at the time it was made Continuous wood back plates and truss rod cover), OR you could call it a custom Series II with Q switches instead of CVQs. (not addressing the bookmatch to center, wood upgrades (Buckeye Burl faces and Ebony neck and body laminations), black mother of pearl inlays and likely scores of other things that have slipped my mind now.

Of course we can always punt at this stage and just call it Custom and leave it as a complete mystery.

5a_quilt_top · « **Reply #14 on:** March 30, 2016, 03:03:20 PM »

...or call it Beyond Custom and further enhance the enigma...

;-)