Here's what I've been able to find, copied and pasted for your educational enhancement; use at your own risk:
This company started out in the late 70's as Strings & Things Custom (named after the music store where they were made, Strings & Things in Memphis), and sometime in the early or mid 80's changed the name to St. Blues, shortly before going out of business (the store is still there, they just don't make guitars anymore). Having used to live in Memphis, I stopped in the shop a bit, and saw pictures of many guitar celebrities playing the St. Blues guitars, notably among them was Albert King playing a Tele-looking thing. According to Point Blank's Rusty Burns, who still has and plays his, it was kind of like you could pick and choose body, neck, hardware, pickups, etc., to your specifications, and they'd put it together for you.
St. Blues - Strings & Things in Memphis was a Schecter Shop; I'm pretty sure these St. Blues were made from imported bodies and necks. They did have a few dealers, including one here in the Louisville (KY) area. They didn't last the 80s and were perhaps most famous for making the pink guitar Billy Squire frolicked with in his Rock Me Tonight video - which essentially killed his career and the guitar company.
Tommy Keckler who was the builder of St. Blues guitars and is the tech at S&S is a former employee of Schecter.
St. Blues guitars were manufactured with third party and aftermarket parts, no doubt some domestic and some imported. Also with some Schecter parts and some from other sources.
As for the demise of the St. Blues line being the by-product of the Billy Squire video, well that's pure crap. While I'm sure that video contributed to Mr. Squire's well deserved and overdue downfall it had little or nothing to do with the end of St. Blues guitar production.
Tommy told me their sources for parts started to dry up after they became so well known for making real quality alternatives to old Fenders. If you doubt the quality claim, just ask Eric Clapton.
Quality of the guitars started to suffer when the company started trying to mass produce them. A cheap Strat knock-off was the end result. This is the real reason for the end of St. Blues. It's a pity.
