I think Mike's right; the price puts these among the Chinese Guilds. On the other hand I played two of them a few weeks ago - M-120 & D-125 (Chinese-made, all-mahogany, concert & dreadnaught respectively) - and was pleasantly surprised. While they're not what you could call spectacular instruments, there's not a thing wrong with them; very nice for the price. I would expect the same from the Starfire. I do wonder who's making the p/ups, though (Hagstrom's Chinese-made now, as well).
Peter