When I was in San Francisco for a meeting about a year and a half ago, I went to Santa Rosa while one of my guitars was being built. While the tour is definitely a great experience and it's nice to put faces to the names, what I got most out of it was a sense of perspective. If you're doing a custom build and it's taking what seems like an eternity to get completed, the tour makes you realize that this really is a family business. There is so much attention to every detail and only a small handful of people there to do it. I left with a new appreciation for how much they are able to do. I recommend a visit for anyone who wants to see where the magic is made and if you're doing a build, I think it's invaluable for a number of reasons.