Hi, Eugene - thanks for the reply. Again, I wasn't trying to make an argument and it is clear that people will see both good and bad in what a stencilled on Alembic name means.
When you say that (not surprisingly) you have little pity for a pawnbroker, well don't forget that the Alembic hanging in his shop will eventually find its way into someone else's hands. So shame on the broker for not doing his homework, but don't you think it's sad a customer might then be duped?
As for beautiful REPRODUCTIONS of antiques, I am all for it, if (as you point out) there is some mark making it clear about the creator. But again, the point of having Alembic in dry transfer letters was simply to dupe someone completely ignorant of what an Alembic really is. The $30 street Rolex is the same idea - though I think Rolex is well known enough that everyone knows it's not a real one for that price.
I see this guitar as similar to taking a three carat Cubic Zirconia ring and marking it as a three carat diamond ring.
I also agree that I don't see the point of having a name brand just to have a name brand, where alternatives in fit and function may be identical. There it's a person's choice, and if status is more important than function, so be it!
It is interesting, don't you think, that it wasn't until later that Alembic actually put their name on the logo of the instruments? When I first saw an Alembic, it was pre-name-badge days, and I had no clue what that funky symbol was. What is that? A tree? A mushroom?

Hmm!? Once you really look, and understand the meaning of the word alembic, it's a neat logo. But logos don't always connect the name with the symbol. (Lucent's comes to mind....what is that, a coffee ring?)
Anyway, I meant no offense to anyone, but I am glad at least that the construction of an Alembic can't be easily faked, even if rub on letters still sell.
I am happy to see that the eBay seller does promote the fact that it's a fake, and I am also sure it will command an appropriately low price!
EffClef