Scott, I let me relate my 'custom build' experience:
I, too, first came to ALEMBIC via a previously-driven axe, the inestimable BigRedBass. I found this forum, and made the inevitable calls to Santa Rosa and got to know Susan, and Mica, and Mary. Like most, I started with the inevitable 'why does my tone knob sound like a wah-wah?' and went from there. I was astounded that they were treating me like I'd spent huge $$$ money with them, when in actual fact, all I did was buy a used bass that was built/shipped in 1992.
This chat (in my experience, virtually flameless) of course allowed me to complete by Bachelor's in ALEMBIC, and allowed me to meet so many other like minds ( . . . well, maybe I shouldn't put it like that, out of deference to my peers' mental state . . . ) and learn a lot about my instrument and so much more.
So I decided I wanted a five-string similar to the Yamaha BB's I'd liked that would also serve in place of a Sadowsky, etc. I narrowed it down to a five-string Elan, which of course I'd never seen or played before. The ideas I submitted and the whys behind them you can read in the Showcase / Elan / Tiger Emerald thread.
So I spoke with Susan about it, and she translated into their shop what I wanted to have. Paid up, and contrary to most, never called to ask about it, never had an FTC thread, basically I said I'd see it when they finished it and sent it to me (bought it through Will Gunn, who I can't recommend highly enough).
I had told Mica I wanted a see-thru green tint, halfway between a Hunter Green and a BP sign. No color swatches, no samples, nothing, I knew Bob would hit it. What's pertinent to this conversation: Alembic typically puts several coats of clear on a color tinted axe first, then adds the color, then many more coats of clear. This way, IF it ever has to be refinished, the wood is not stained from the color. Well, Bob wasn't satisfied with the first color shoot, so he stripped it and started over. Now bear in mind, I had NO say in this. Hell, I didn't even know he did it till much later. But he didn't like it, and that was enough. The color was correctly applied, it just wasn't what they thought I wanted, and that was enough to send it back through by their decision, as I knew nothing about it, had not said I didn't like it, hadn't seen it myself. Of course, when it did come to me, it was exactly what I wanted. Magic, really.
I had the knowledge that they do this for a living every day, so why on Earth would I want to drive them nuts when I'm not a guitar builder?
I'm sure somewhere down there is a gorgeous exotic wood medicine cabinet with professional strength AlkaSeltzer and Maalox, as building an unbroken string of one-offs must be trying at times.
Nothing is perfect in this world. And believe me, there are people for whom perfect will never be good enough, but they've got more problems than nit-picking a given guitar to death. When I worked at Gibson, a famous guitar player ordered 6 flame-top LP's that were duplicates of the famous 1959's with his own personal preferences blended in. I did the final buff out on the six and they were as perfect as was humanly possible. They were returned a month later because the bodies were 1/16 thicker than what they spec'd. Whattya gonna do ?
It's a complicated business for some, and if this one little piece is wrong or this piece is 1/2 off from where it was supposed to be, I don't know how you can fix it afterwards. It wouldn't keep me awake nights. But doing this long distance over the phone or by EMail ties up a lot of their time (. . . why is it taking so long, I've called them 57 times . . . ) and they really do stop everything occasionally to catch something you just thought up. Try doing that with another 'name' builder and see how far you get. This much access is a LOT of work for them.
I can not think of anyone who tries harder to please every customer more than the Wickershams. But sometimes, as in any business, it's just not possible absolutely 100% of the time.
My input would be to educate one's self as to what these are, what they do, their vibe. They are not for everybody, and that's OK. But if your vision and their culture intersect, magic is indeed possible. Now, let me go pull my rabbit out of the hat . . . .
J o e y