Author Topic: Demographics  (Read 639 times)

strangerones

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Demographics
« on: November 01, 2006, 10:22:08 AM »
Hi all,
 
I'm currently taking a marketing course, and we're dealing with demographics.
 
Would anyone have any guesses as to the demographics of age and sex for Alembic customers?  My guess, just based on activity I see on this board is that probably 90% of Alembic customers are male and a large majority are probably over 30.  
 
Anyone have any thoughts or opinions on this statement?
 
Thanks,
James

southpaw

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« Reply #1 on: November 01, 2006, 10:53:55 AM »
I would say you are right on target at 90% male. I bet that the age is even higher for a majority of us. Mica or Val would be the best source for demographics. If you get any substantial information, please post it.

olieoliver

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« Reply #2 on: November 01, 2006, 11:04:38 AM »
Those numbers are probably correct for this forum, but I wonder how close they are for ALL Alembic owners.  
 
Myself; male over thirty (almost 1/2 through my second 30 LOL)

bsee

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« Reply #3 on: November 01, 2006, 11:50:10 AM »
Owners is not the same set as customers, nor is it the same set as forum members.  First thing to do is identify what group you really want to profile.
 
For example, customers, at least to me, would be recent/future purchasers of new instruments.  Based upon the price, you aren't likely to find too many young people of either sex buying new.
 
Owners, on the other hand, would include all the people who have been able to acquire an Alembic through any means.  All the sub-$1000 Spoilers and Persuaders allow this group to be much more varied in age and income.  Do you include preamp owners as well as the instrument owners?  That might spread it a bit wider.
 
Forum members is an interesting group.  It includes both owners and potential customers.  It even includes people who are in neither category.  If that's the group you're looking to profile, I would look at a few dozen profiles at random.  I would be surprised if you told me that as many as 10% of active forum members were female.  Maybe it's just not obvious because of the nature of the topics discussed, but the names and pronouns seem almost universally masculine, Mica excluded of course!  I would also suspect that the vast majority of participants here are instrument oriented.  There are quite a few preamps out there that are owned by players who probably wouldn't be interested in participating here.  
 
just a few thoughts from my perspective, anyway...

811952

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« Reply #4 on: November 01, 2006, 12:13:52 PM »
As of a couple of weeks ago, I'm half-way through my second 30..
 
When I bought my instrument I was 19, but had turned 20 by the time it was in my hands.
 
Sex is fine, be it Demographic or Regumbycan...
 
John

hydrargyrum

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« Reply #5 on: November 01, 2006, 01:01:32 PM »
Hmm . . .  
 
Male, former owner (unless you count my SF-2), purchased all instruments used, under 30 (for a little while longer).  Even though I no longer own an Alembic, I hang around the forum for the guitar porn, the luthier insights, and beer threads.

oujeebass

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« Reply #6 on: November 01, 2006, 08:29:52 PM »
Double post
 
(Message edited by oujeebass on November 01, 2006)

oujeebass

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« Reply #7 on: November 01, 2006, 08:31:00 PM »
I bet its quite a range,but as far as club members I would think it is bit skewed. We all come here to make it be known we own Alembics and are proud of it.

cozmik_cowboy

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« Reply #8 on: November 01, 2006, 09:36:00 PM »
Well, no, not all.  Some of us come here because we enjoy, as Kevin put it, the guitar porn, the luthier insights, and beer threads.  Some of us, sadly, are not now and never have been Alembic owners (though I assume I'm not just speaking for myself when I say we wish we were.)  
As for my demographics - male, over 50, fantasizing about some day owning an Alembic or ten, and enjoying conversation with people who likewise love fine instruments.
Peter
"Is not Hypnocracy no other than the aspiration to discover the meaning of Hypnocracy?  Have you heard the one about the yellow dog yet?"
St. Dilbert

"If I could explain it in prose, i wouldn't have had to write the song."
Robt. Hunter

terryc

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« Reply #9 on: November 02, 2006, 07:27:56 AM »
Well once the kids have grown up, the mortgage is gone or you have been left a sizable amount by a late relative then buying your dream Almbic becomes a possiblity.
Either that or a Repsol Honda Fireblade!
Well done Nicky for the 2006 MotoGP championship, it has been a very unusual season and it is good to see someone else get the crown.
(UK member)

terryc

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« Reply #10 on: November 02, 2006, 07:29:25 AM »
Well once the kids have grown up, the mortgage is paid off or you have been left a sizable amount of money by a late relative then your dream Alembic is within your reach.

Bradley Young

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« Reply #11 on: November 02, 2006, 08:06:09 AM »
I'm guessing a high percentage of Hawiian shirts.
 
And I think you're right on-- over thirty, male, above average income, and music as a hobby (not a full-time profession).
 
Not to mention a high percentage of:
 
Motorcycle/sports car/luxury car ownership
Beer afficionados
 
Fans of the following:
Grateful Dead (wonder why? )
Level 42/Mark King fans
Stanley Clarke
Jimmy Johnson
Emerson, Lake and Palmer
 
And we're home to the largest per capita percentage of people who know that Jermaine Jackson is a bass player.
 
Bradley

olieoliver

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« Reply #12 on: November 02, 2006, 08:11:24 AM »
Demographics, is that like sample images.

adriaan

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« Reply #13 on: November 02, 2006, 08:23:06 AM »
Demographics isn't fun until you get to the specifics. At which point it isn't demographics anymore, is it?

cozmik_cowboy

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« Reply #14 on: November 02, 2006, 08:28:24 AM »
Oh, yeah, I forgot - former & future motorcycle owner, homebrewer, and Deadhead.
Peter
"Is not Hypnocracy no other than the aspiration to discover the meaning of Hypnocracy?  Have you heard the one about the yellow dog yet?"
St. Dilbert

"If I could explain it in prose, i wouldn't have had to write the song."
Robt. Hunter