Coors was, indeed, "legendary" in NY in the early 70's. Twelve days after seeing The Band open for the Dead at Roosevelt Stadium in Jersey City on Jerry's 31st birthday, (8/1/73), I moved to California. I flew back to NY that xmas and brought a six pack of Coors talls with me to share with my NY friends. The next morning my mom told me that she had used 2 or 3 cans to wash her hair and she would give money to buy some more. I was PISSED! Of course I was 18, young and dumb, and had no idea what good beer was.
And I always thought the Kustom Tuck 'n Roll cabs were tres cool, certainly much groovier than my Heathkit!
Bill, tgo (the grandfatherly one?)