. . . Alembic have always had a consultancy role in the industry so I don't see why they would be concerned . . .
Well for one thing, most consultants get paid for their efforts.
However,I doubt the good folks at Alembic are going to lose any sleep. I wish Hal nothing but good luck, but starting any small business is difficult, and breaking into a market like this one which is dominated by major international manufacturers and an untold number of hobbyist builders (who would love to make instruments for a living) must be even more difficult. But who knows? Maybe he'll get lucky and secure an endorsement deal from a famous artist. He seems to be advertising only to funk musicians, but sometimes finding a niche market is the best strategy. I'm impressed that he has the guts to give it a shot, wherever it leads.