According to Mica, mellow filters are specifically for guitars, and produce a less harsh result than the low pass filters alone, especially when the low-pass is tuned to a high frequency. They do this by having a very gentle roll off, about 3db/octave.
Normal filter roll off on Alembic low pass filters is 12db/octave, so it would appear to be a significant difference. And yes, the appear to be fairly rare. Plus the name, mellow filters, just adds to the cool factor!