I've noticed this guitar in the ads numerous times, though I can never remember what the spot is advertising! I'm not so sure it is a Phiga. All the Cripe style guitars (and given the shape of the lower bout, this looks more like Cripe's Bolt than an Irwin) as well as the Irwin style instruments I've seen from Phil's shop have either banjo inlays (like Garcia) or Phil's trademark crop circles. My original thought was a Phred, but those appear to also sport the banjo inlays.
Bill, tgo