Well, I guess everyone has different experiences of any given place. When I went to Ed Roman's I was treated very well. When I expressed interest in the Alembic guitar that was in the store (a very nice Tribute), Ed came from behind the counter and handed it to me to play. He followed that by handing me a Rick Turner, a Jet, and a string of other hand-built guitars including, of course, his own line. He was very professional, if laid back, and spoke at length regarding the virtues of all of the guitars I was playing. It was great fun!
Like Jonathan's experience, he gave me a nice tour of his inventory (some of which is not obviously accessible from the main showroom) and his workshop, where I played another guitar that had just been set up. Throughout this time, he was trying to sell me on his own lines of guitars. I have no problem with this as he encouraged me to do extensive comparisons. He does love his own work - he's proud of his guitars, and they?re not junk ? they?re quite nice.
Ed also loves to talk and he has lots of strong opinions, but for whatever reasons, his rap doesn't bother me - I've met plenty of guys like Ed, in all walks of life - this guy just happens to be my hometown guitar store owner. =)
With respect to my Alembic purchase, Ed quoted me a very fair price on the guitar I was ordering (better than Bass Central or Super Bass) and said it was his best offer and that he would not make any counter-offers if someone quoted lower. Bass Central did eventually make a better offer (no tax - out of state, made it easier) and I did the deal with Beaver.
Okay - sorry - this is a bit long. The bottom line for me about Ed Roman: The guy is a character, he rubs some folks the wrong way, if you're focused on what you want he is very accommodating, and his store is amazing.
Tom